Johncy Varkey
Performance Marketing | Google Ads & Meta Ads | SEO & E-commerce Growth
I'm Johncy. I help UAE businesses turn search and social traffic into qualified, revenue-generating leads. Over 5+ years in Dubai, I've managed paid search, paid social, SEO, and e-commerce seller channels for business setup, real estate, automotive, events, and online retail brands.
I like campaigns where every single dirham can be traced to a result — managing AED 20,000+ monthly ad budgets across Google Ads, Meta, and LinkedIn with up to 5x ROAS, maintaining 3,000+ SKU catalogs on Amazon and Noon with a 99%+ fulfillment rate, and driving +50% conversion lifts.
Where Engineering Rigor Meets Performance Marketing in Dubai
I hold a Bachelor of Technology (B.Tech) in Computer Science from the College of Engineering Munnar. Unlike traditional marketers who view digital campaigns through pure aesthetics, I approach performance marketing with an engineering mindset: structured data architectures, rigorous attribution modeling, server-side tracking, and conversion-rate optimization (CRO).
Over 5+ years in the UAE, I have orchestrated multi-channel acquisition campaigns for business centers, mainland/freezone company formation firms, luxury car rentals, e-commerce sellers, and live events across Dubai. My core philosophy is simple: every single dirham allocated to ad spend must be traceable to a phone call, WhatsApp conversation, qualified lead, or marketplace sale.
Beyond running ads, I manage complete end-to-end operational funnels: writing high-converting landing pages, setting up Google Tag Manager triggers and Meta CAPI, automating CRM and WhatsApp lead distribution, and optimizing 3,000+ SKU seller operations on Amazon.ae and Noon.
Full-Funnel Paid Search & Social
Google Ads (Search, Display, PMax) + Meta (FB/IG), TikTok, Snapchat & LinkedIn designed to maximize lead volume while capping CPL.
Technical, Local SEO & AEO
Google Business Profile (GBP) dominance, local citation architecture, technical crawl audits (Screaming Frog), and AI answer engine ranking.
Amazon & Noon Operations
Catalog management for 3,000+ SKUs, Buy Box monitoring, keyword-rich listings, seasonal bundles, and 99%+ fulfillment reliability.
UAE Real Estate & Portals
Listing management across Property Finder, Bayut, and Dubizzle; thorough understanding of RERA forms (A/B/F/I), Ejari, and Trakheesi permits.
Candidate Profile At A Glance
Verifiable Campaign Performance
Unlike portfolios with hypothetical case studies, these metrics are extracted directly from active UAE Google Ads and Meta Ads Manager accounts managed by Johncy Varkey.
Consistent High-Intent Search Acquisition
Account management across competitive UAE verticals requiring strict keyword pruning, negative list management, and smart bidding targeting high-intent business inquiries.
- Hands-on control over enterprise-scale budgets without ad spend exhaustion.
- Sustained click volume across a 7-month continuous campaign lifecycle.
- Restructuring ad groups helped achieve up to a 50% boost in conversion efficiency.
Featured Case Studies & Work
In-depth breakdown of problems solved, strategies executed, tools utilized, and measurable business outcomes achieved.
Trident Nexus Business Center · Dubai
Intense competition in Dubai for business setup (Mainland, Freezone, Offshore) and co-working spaces. Ad spend was fragmented without granular conversion tracking or rapid lead routing.
Built tailored conversion-focused landing pages for company formation and corporate banking. Deployed high-intent Google Search & Meta campaigns with Meta Pixel and GTM tracking.
Managed monthly ad budgets exceeding AED 20K+. Integrated WhatsApp Business API & CRM. Handled RERA compliance documentation (Form A/B/F/I, Ejari, Trakheesi permits) & portal listings (Bayut, Dubizzle, Property Finder).
Achieved an average CPL of AED 3 on Meta Ads, AED 3 CPC on Google, and generated consistent client signups driving up to 5x ROAS across B2C/B2B services.
Emarati Souq & Nooryx UAE · Amazon.ae & Noon
Large e-commerce catalog across two stores experiencing barcode sync conflicts, inventory stock-outs, suppressed listings, and aggressive price competition on Noon.
Standardized barcode integration, overhauled titles and backend search terms, structured promotional bundle campaigns, and implemented continuous competitor price monitoring.
End-to-end seller lab management on Amazon Seller Central and Noon Seller Lab. Supervised product launches, seasonal discount blitzes, and handled order/returns dispute resolution.
Sustained an exceptional 99%+ order fulfillment rate, resolved marketplace stock errors, and significantly lifted organic keyword rankings and conversions on both platforms.
Dubai Muscle Car & High Moves · Business Bay, Dubai
High acquisition costs in Dubai's car rental industry, low conversion rates on generic ad landing pages, and minimal organic visibility on search engines.
Full overhaul of Google Ads campaign structure. Implemented on-page, off-page, and technical SEO with Ahrefs and Screaming Frog. Authored industry guest articles and citations.
Designed social media posters and visual content in Adobe Illustrator for Pinterest/Twitter. Built WhatsApp Business API direct booking trigger to instantly convert warm search visitors.
Contributed to a 50% increase in ad conversions and drove a 30% increase in organic search traffic over an 8-month period.
Royal Falcon Events · Al Barsha, Dubai
Event promotions require rapid awareness cycles with short lead times. Reliance on traditional channels failed to reach younger corporate and private event organizers in Dubai.
Formulated cross-platform paid campaigns spanning TikTok Ads, Snapchat Ads, Meta, and Google Ads lead gen. Managed Google My Business local visibility.
Created visual ad collateral using Canva & Adobe Illustrator. Monitored traffic and attribution modeling in Google Analytics to reallocate budget to top-performing ad sets.
GA-driven campaign adjustments produced a 30% lift in monthly qualified lead volume, driving substantial event booking contracts.
Professional Experience
5+ years of verified growth across leading UAE business centers, e-commerce stores, and digital marketing agencies.
E-commerce Executive (Freelance)
- Managed product catalog of 3,000+ SKUs across Amazon.ae and Noon, streamlining barcode integration and title optimization.
- Maintained an exceptional 99%+ order fulfillment rate through proactive inventory and stock-level tracking.
- Optimized listing content, backend search terms, and product visibility to improve marketplace search ranking and conversion.
- Planned and executed promotions, discounts, and bundle offers, including seasonal sales campaigns and new product launches.
- Monitored competitor pricing, promotions, and advertising strategies to adjust campaigns and protect Buy Box status.
Digital Marketing Specialist / Listing Administrator
- Managed monthly multi-channel ad budgets exceeding AED 20,000+ across Google Ads, Meta (FB/IG), and LinkedIn, delivering up to 5x ROAS with an avg CPL of AED 3–5 on Meta and avg CPC of AED 3 on Google.
- Designed and published conversion-focused landing pages and website content for Mainland, Freezone, and Offshore company formation services and corporate banking solutions.
- Optimized Google Business Profile and local citation architecture to strengthen map-based search visibility and inbound phone inquiries.
- Configured and monitored conversion tracking using Meta Pixel and Google Tag Manager (GTM) to evaluate and optimize campaign performance.
- Optimized property listings across Bayut, Dubizzle, and Property Finder; maintained CRM records and implemented WhatsApp Business API integration.
- Coordinated with the operations team for RERA documentation (Form A/B/F/I), Ejari registrations, and Trakheesi advertising permits to guarantee strict listing compliance.
Digital Marketing Executive / Graphic Designer
- Collaborated with marketing team to restructure Google Ads campaigns, contributing directly to a 50% increase in ad conversions.
- Implemented on-page, off-page, and technical SEO best practices, expanding domain authority and driving 30% more organic traffic over an 8-month period.
- Used Ahrefs, Screaming Frog, Semrush, and Google Analytics to audit, analyze, and report on search performance.
- Authored industry-specific blogs, off-page guest articles, and local citations for automotive rental keywords.
- Designed social media posters and visual content in Adobe Illustrator; integrated WhatsApp Business API for customer communication.
Digital Marketing Executive
- Planned and executed paid social campaigns across Meta, TikTok, and Snapchat to drive qualified leads and awareness for corporate events.
- Deployed Google Ads lead-generation campaigns and managed Google My Business (GBP) profiles.
- Wrote and optimized content for website, blogs, newsletters, and social channels (Facebook, Instagram, LinkedIn, Twitter/X).
- Reported on traffic, organic acquisition, and conversion data via Google Analytics, guiding campaign adjustments that lifted monthly lead volume by 30%.
- Designed social media creatives in Canva and Adobe Illustrator in coordination with Sales and Operations.
Associate Digital Marketing Executive
- Executed on-page and off-page SEO and content creation to build organic search foundation.
- Built and managed social media content calendars across Facebook, Instagram, YouTube, and LinkedIn.
- Managed and optimized landing pages for PPC campaigns; ran Google Ads and Google My Business.
- Conducted outbound follow-ups to qualify PPC leads, accelerating conversion from initial inquiry to booked consultation.
Categorized Skills & Channel Mastery
Grouped logically across performance media, organic visibility, commerce marketplaces, tracking architectures, and creative operations.
Paid Media & PPC
Conversion & ROAS FocusSEO, AEO & Local Search
Organic Growth EngineCommerce & UAE Portals
Marketplaces & Real EstateAnalytics & Attribution
Clean Data InfrastructureCreative & GenAI Workflows
Automation & CollateralUAE Real Estate & Compliance
Regulatory Know-howEngineering Foundation
Bachelor of Technology (B.Tech)
Languages Known
Professional Certifications
Google Ads Certification
SEO Foundations
PPC Foundations
Digital Marketing Fundamentals
Google My Business (GBP)
Social Media Management
Advanced Digital Marketing (2024)
Advanced Digital Marketing (2023)
Ready to Accelerate Your UAE Digital Marketing?
Whether you are looking for a full-time Digital Marketing Specialist, a performance agency growth lead, or a specialist to audit and scale your Google & Meta ad accounts in Dubai, let’s connect.
Fastest response for interview requests & consultation scheduling.
Send An Inquiry or Interview Invitation
This form generates an instant pre-formatted WhatsApp or email message directly to Johncy.